No, I’m not talking about the 400 Bad request error you might see on a website, or the N-400 Application for Naturalization, or the Coke Zero Sugar 400 at Daytona.

What I’m talking about is the number of blog posts I’ve written.

This is my 400th post, and what a difference it is from the first one I wrote!

That was an all-day challenge while this one flowed from my fingers as I typed.

When I looked back at post one, I noticed my writing has improved. When I was looked at Statistics, I found that Grammarly (a spell checking/grammar checker) has checked over 2,808,000 words. That’s a LOT of typing!

In addition to Blog Posts, I’ve done 100s of videos of one type or another. Videos are harder to track because they can be found in many places all over the internet.

This is important for two reasons.

One, when someone searches for Go Social Experts or they come to my website, there is a plethora of content for them to look through and find value from.

Two, it means that once you get on my email list from one place or another there is regular content coming out to you.

One of the key principles I teach is that it’s YOUR responsibility to stay in front of your customers, it’s not their job to remember you.

Once you’ve connected with me, my long term follow-up goes on and on until you ask me to stop. My articles go out to clients as well as prospects. My goal is to fill them with information that will help you grow your business.

What does this mean for you?

First, the key to success is getting started, taking action.

What are you doing to ensure that your prospects and customers never forget about you and your service?

Second, it can be done. I’ve written all these posts myself. Yes, I may be able to hire someone to do it, but that doesn’t feel authentic to me. I’ve made it part of my week to write for at least one hour a week.

Third, it works. It’s amazing how many people reach out to me after weeks or months of being on my list. You never know when someone will need your product or service and be ready to buy.

Thanks for subscribing and reading my posts for all these years.