Welcome to the Go Social Podcast featuring Marketing Expert, Josh Hightower! How should you transition into a new year? Marketing expert, Josh Hightower, shares his outlook for the new year. Here are some of his insights or “must haves” for every business: Automation in all areas of your business: Internal, External, New Hires. Here are… Read more »
What differentiates the really successful businesses from the mildly successful businesses? From what I can tell, one of the core components of being really successful is consistency. This consistency generates momentum and when these businesses get rolling they’re hard to stop. The secret is to get the boulder rolling. Most of the effort goes in… Read more »
As I work with business owners and manage their Facebook presence, I find that they often look at Facebook as a separate marketing channel and want to use it separately from their other marketing efforts. The temptation is to promote a separate product or service on each channel. I don’t recommend this. The biggest bang… Read more »
Many people start their presentations and sales processes by offering the lowest priced items first. Try the following technique instead; it’s the butcher rule. Some of you may not know that I was a meat cutter for many years. When a customer asked me what to have for supper, it started a process. I asked… Read more »
You host an event, sponsor an event, or run a sale. You bring a mass of people to your business and all is well. Then the event is over. What do you have left? Can you reach out to the people who attended? Do you know who bought? Can you reach out to these specific… Read more »