I’ve been expanding on my earlier article “What Good Is Facebook” for the past few posts. If you missed it click here to read it.
We’ve been talking about the three ways to grow your business according to one of my early mentors Jay Abraham.
They are:
- Get new customers
- Get your existing customers to buy more.
- Get your existing customers to come back more often.
I touched on the subject of getting your past customers to come back a couple of articles back and it’s important enough that I want to expand on it.
Why do I say it’s important enough for a deeper look at?
Because it’s where the easy money is.
These people have already spent money with you. They know you and like your services. And most of us take for granted that they left on good terms.
With a nudge of some kind, you may be able to reactivate many of them at a lower cost than all other audiences you have.
How can Facebook help you get these people back?
Facebook can help you put a message in front of them inexpensively.
Hopefully, you know who they are. After all, these people gave you money.
If you have at least 100 names and email addresses you can upload the list as a custom audience in Facebook and target them with ads. But not just any ad, an ad that speaks to them, invites them back and lets them know that you forgive them.
Now an ad to an audience this small will cost you about $1 a day, and that may be on the high side. But that’s the smallest Facebook ad you can run.
In this ad, you talk to them about what you do. It’s best to use case studies or success stories from clients illustrating what they can have if they work with you or buy your services or products again.
This will bring you back onto their radar in a positive way. It will also remind them of what they had when they worked with you.
I would finish the ad off with either an offer to talk with you or with a special offer for them if they buy your product or service.
This will give them the incentive to reach out to you.
One last note, you’ll want to make sure in the messaging you use WELCOMES them back.
Many times when a regular customer leaves they are reluctant to come back as they feel like they cheated on you and they don’t want to be reminded of that. So instead of facing that feeling they just stay gone.
It’s worth big money for you to let them know that it’s OK and you forgive them.
Think about it this way…
Think about the person who does your hair be it a hairstylist or a barber. How often do you change people?
In my sister’s case in the past 30+ years, she has had 2 people work on her hair. I may have had 5 people.
What happens if you need your hair done and your regular person is unavailable? Do you wait or do you sneak off and use someone else?
If you do use someone else, you know that your regular person will know. So how do you feel when you go back? Do you address it openly, or do you not say anything? Do you feel a bit guilty or not?
Your customers who have strayed and tried another provider may feel the same way towards you.
Use Facebook to reach out to these people letting them know that you welcome them back. Remind them of what they had with you and you’ll find many coming back.
This is a fast, easy and inexpensive way to get inactive customers active again.
Give it a try and let me know how it goes for you.
Have a great day!
Brian
P.S. For an in-depth look at a complete Facebook marketing system looks like, sign up for my FREE Masterclass on Facebook marketing: Go Social Experts Facebook Marketing Masterclass. This Free class is a 5-day video course with a video each day, which goes into detail about each of the five steps for creating a profitable Facebook marketing machine.