Recently I was talking with a client, and we were planning goals for the next 12 months. All was going well, and we agreed on what our goals should be.
When that was done, we started talking about what we were going to do to make sure we reach those goals. After all, when you keep doing the same thing, you’re going to keep getting the same results. While our results weren’t bad, we wanted more.
We started creating our list and before you knew it, we had 8 major initiatives on our list. That’s great, but we don’t have the capacity on our team to get them all done.
We have several options to choose from.
One option is to hire more people, whom we then need to train and coach until they’re up to speed to test our ideas. That will take time.
A second option is to try all of them with our existing team, frustrating them and overworking them so even if they succeed, they feel like they failed.
The third option is to limit the number of initiatives. Get done what we can with our existing team, making sure they feel a sense of accomplishment that comes from a task well done. When that is effective, we can take the extra profits and hire more people.
In years past, I would have chosen to do all of them, and I now believe that is the WAY TO FAIL AT ANYTHING you start.
After all you and your team only have so much capacity and biting off more than you can chew is a recipe for disaster.
All the projects get a little done, but none are totally done and working so you don’t have any feeling of success.
We decided to prioritize and choose the top three initiatives that we know will have the biggest impact on our sales.
When those are fully completed, then we can pick three more.
This way we all have a sense of completion, and we get to see the results of our work. IF we, did it right, these will generate more sales so we have more profit available to hire more people to accomplish our remaining goals faster.
I go deeper into this topic in my Half-Built Bridges article. Click Here to read it.
If one of your goals is to increase your sales via online marketing, apply to talk to me by clicking here.
We’ll talk about where you are and where you want to be, and I’ll let you know if we’re the ones to help you get there.
Brian