A few months ago I decided (for whatever reason) to take up running.
I’ve been physically active most of my adult life as I explained in an earlier article. However, I had never had any interest in running; it seemed like hard work and like my body would take too much of a pounding.
I had tried running on a treadmill but had not run outside at all since I was a kid.
This time I tried running outside and you know what, it made a huge difference.
I actually enjoyed being out in the weather running down the road or on a trail.
I’ve been running now for over 6 months, so I’ve run through a variety of weather here in Wisconsin.
My long-term goal is to complete a Marathon (26.2 miles).
Following the training program I’m on, my runs keep getting longer and longer and . . . This gives me time to ponder.
One day during my short 2-mile run, I realized that this short run was helping me reach my larger goal of completing a marathon.
While it isn’t dramatic and it’s a routine run for me now, without the short runs I wouldn’t be able to reach my goal of completing a marathon.
After every run and each week, I see an increase in my ability to run farther.
It is crazy to think that I could go from not running at all, to running a marathon without at least some work in between, and after my first 1-mile run, I was definitely questioning my sanity.
If I skip one run from my training regimen I can make it up, but if I skip 4 or 5, I’ll have to start over.
What happens when you skip something in your business?
Here are some questions that I asked myself while reflecting on my business:
- Are you doing what needs to be done to bring your business where you want it to be?
- Are you putting in the time on the road, or in the office, doing the work that needs to get done?
- Are you testing new marketing methods and new ways of using old marketing methods?
- Are you working on your skills so that you can do more with less?
- What is your training program and are you measuring where you are vs. where you want to be?
- Are you developing new marketing assets you can use over and over?
My best example of a marketing asset is my first book “Fixing Facebook-Turning Your Fans and Followers into Paying Customers”.
It’s time-consuming to write a book, and at times you feel that it doesn’t make a difference, but let me tell you as someone who has done it, being an author and completing the project makes a big difference in your business. In addition, I now have a marketing asset that I can use over and over.
Having the answers to the questions above will determine how fast you reach your long-term goals.
My 2-mile run that morning was an extremely profitable one.
I felt good and when I came home, I evaluated what I was doing in my business.
I answered the questions above, held myself accountable to the answers, and made some changes in my business.
Now, I’m challenging you to look at your business through these questions and see how your business is doing. If you’re doing great, super, then keep it up.
If you find some areas for improvement, make a plan and follow through with it!
For an in-depth look at what an entire Facebook marketing system looks like, sign up for my FREE Masterclass on Facebook marketing: Go Social Experts Facebook Marketing Masterclass. This free class is a 5-day video course with a video each day, which goes into detail about the five steps for creating a profitable Facebook marketing machine.
Are you willing to do the training?
Have a great day!
Brian