The Facebook Pixel. You’ve all heard about it and most aren’t sure what it is or what it does.
I’m going to clear it all up for you today.
What is a Facebook Pixel?
It is a small piece of code you install on your website or landing page. Each Facebook account has one and it goes on every web page you have.
Here Is What It Looks Like:
<!– Facebook Pixel Code –>
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);
fbq(‘init’, ‘your account number’);
fbq(‘track’, ‘PageView’);
</script>
<noscript><img height=”1″ width=”1″ style=”display:none”
src=https://www.facebook.com/tr?id=”your account number”&ev=PageView&noscript=1″
/></noscript>
<!– End Facebook Pixel Code –>
It doesn’t make much sense to most of us and it sure doesn’t look like a long piece of code.
But as short as it is, it does an awful lot!
It passes information back to Facebook for us. This gives Facebook information to work with. And, by the way, since a large number of sites have the Facebook pixel installed Facebook knows what websites you go to and what you’re interested in. Just as they do for everyone who uses the web.
There are three main uses for the Facebook Pixel:
First-Let you track the results of your Facebook ads:
Have you noticed that many times people tell you what you want to hear or what they think you want to hear, but not what they really do?
I have and it drives me crazy, especially when I’m trying to track my ad results.
All of us want to know if the money we’re spending on Facebook is getting us the results we want. Sometimes it does and sometimes it doesn’t, but without this information, we have no way of knowing.
When the Facebook Pixel is set up properly, it lets you see what kind of results you’re generating from your Facebook advertising. Meaning if an ad or campaign isn’t performing you can make adjustments.
This is the number one reason people go through the effort of installing the pixel. But it’s only one of the reasons why having it installed is important.
Second-You Can Create Audiences Based on What People Do:
When you talk to people who are familiar with you, sales are so much easier.
When people know, like and trust you they move forward faster and are more forgiving if something doesn’t go exactly as planned the first time.
How do you identify these people online? After all, you can’t see them and talk to them face to face.
Nope, but you can create audiences of people who have gone to specific pages on your website and then target ads at them.
What makes this even more powerful is you can create audiences of people who have gone to a product or information page but have not gone to the checkout page. You know these people are interested, they just haven’t bought your product yet.
Or you can target people who visited 2 or more pages. The only limit to this is the amount of traffic to your website and your imagination.
Again, another powerful use for the Facebook pixel but not the most important use, in my opinion, for most advertisers.
Third-Gives Facebook Specific Data To Work With:
This is the under looked and most important reason to have the Facebook Pixel on your web pages.
Facebook wants all marketers to succeed. After all, the more successful you are with your ads, the more money you’ll spend and the more successful Facebook is. Everyone wins.
When someone goes to your website and does what you told Facebook you wanted them to do, Facebook gets this data.
And then when someone else goes and does the same Facebook gets that data.
This lets Facebook cross-reference the data and see what these people have in common. Which means they can find more like them.
As more and more people come to your site and do what you want, Facebook has more data to work with.
When this happens, you’ll see your cost per result drop.
That is why we don’t recommend making any changes to a new ad for at least 5 days and better yet 7. It takes Facebook that long to figure out the commonalities of your market and put that to work.
This is what makes Facebook advertising work so well.
As you can see there is more to Facebook advertising than putting together an ad.
Once upon a time you could just throw an ad together and people would come to buy your stuff, but today that approach can be very expensive.
If you’d like to find out how you can put the Facebook pixel to work for you let’s talk. Pick a time that works for you. www.gosocialexperts.com/callbrian30. We’ll talk about what you want to accomplish and if Facebook is a fit for your business.
Have a great day!
Brian “Using the Pixel” Hahn
P.S. Take a minute and write down 3 ways your life would improve if you could master Facebook and have a marketing machine in place bringing you a steady stream of new customers 24 hours a day 7 days a week.