When I talk with business owners about marketing many times the conversation comes around to what they can do that will bring them sales and preferably right now.
The truth of the matter is you might need to do more than you’re comfortable with.
When we talk about online marketing, everyone wants to know what caused a prospect to buy.
Was it the email they received, the Google ad they saw, the Facebook ad they saw, your Google reviews, your podcast, your book, your website, your . . . you get the idea.
And all of them take full credit for a sale.
Can you stop doing one of the above and not see any difference in sales?
Maybe or maybe not.
What causes someone to buy from you builds on other exposures they have from you.
It’s like when you go out with friends and have one too many glasses of wine, and you aren’t feeling as well the next day.
Which glass could you have skipped to avoid the hangover? The first, the fourth, or was it the eighth?
Marketing is like that; each touch builds on the past one.
On a discovery call with a prospect recently this was pointed out to me.
He mentioned he had first heard about me in a program he had purchased. I did the Facebook training in that program for another company.
Then he started listening to my podcast and he referenced stories we told on different episodes, and then I was sponsoring an event and he encountered my booth, requested my book, and finally scheduled a call with me. From the first time to the call this covered almost a year.
Which of these could I have skipped?
Now, what about offline.
Here things matter you don’t even think about.
Yes, all the same digital items matter.
But how you show up makes a difference.
One of my rental houses needs a new roof.
We asked a friend in the construction industry who he would recommend, and we got a couple of names.
A day later, I was driving down the highway and saw one of the company’s trucks. It was a newer truck, clean and in good shape.
Then he reached out to us and was professional, thorough, and his bid was competitive.
I remembered the nice clean truck as we signed the contract.
Who knew that having a clean truck would get you a job over a competitor?
Everything matters when you’re building your business.
Others won’t notice the truck but will notice how you’re dressed or something else.
It all makes a difference.
Now, don’t think you need to do everything.
You need to do what you’re doing well and once you get that so you can do it effortlessly, then you add another avenue of marketing.
If you’re looking to add email marketing, Facebook, or Online marketing to your business reach out to me and schedule a call. We’ll talk about your business and what you want to achieve and see if we’re a fit to work together.