It’s great to know who likes you, but I’m not talking about finding out who your real friends are.
Do you know you can see everyone who has liked your business Facebook page?
It’s not hard, you just have to know where to look.
Why is this important?
First, it’s great to know if the people liking your page are legitimate prospects.
You can click on their name and see some information about them. If they are out of your ideal age range or they live way out of your market area (like in a different country) or if they are showing no interest in what you sell they may not be prospects.
This may mean that the messaging you have on your page isn’t resonating with the people you want to attract and you can change it.
Or they may have been attracted to a giveaway you did but they only wanted the prize.
Or you may have used different tactics to grow a large audience only to realize that those people from Bangladesh don’t interact at all and that is hurting your engagement on Facebook…which hurts the number of people Facebook shows your posts to organically…which can also hurt your Facebook ad costs. It’s a bit of a vicious cycle.
As you can see there are many reasons to check on your followers from time to time.
So how do you do it?
The easiest way is with this link: https://www.facebook.com/yourpagename/settings/?tab=people_and_other_pages
You can copy and paste that into your browser but you need to put your Facebook page name in the area that says yourpagename. You can get this by going to your Facebook page and looking at the URL in your browser. It will be Facebook.com/yourpagename.
You have to be an admin to see this level of access on your page. So if you get an error message you don’t have the right permissions to see this. If it’s your page, you need to get that level of access.
Check out who has been liking your page and if it’s not the people you wanted, make a plan to attract the ones you do want.
Have a great day!
P.S. If you find that you’re not getting the results you want from your Facebook and Online marketing efforts, schedule a time to talk at http://brianscalendar.com/. We’ll spend 30 minutes talking about what you do want to achieve and what it will take to get you there. There is no cost and at the minimum, you’ll leave with a plan of action to reach your goals.