If you want to be successful at anything you need to be committed to doing it—day in and day out, all the while getting better at what you do.
This reminds me of an article I read years ago about Brett Favre, one of the Green Bay Packers’ great quarterbacks. He was fairly new with the Packers, and they were just coming out of a twenty-year slump. Favre had studied what it took to make a great team, and one of the things he discovered was consistency. The same leaders played all the time and played well. Day in and day out, they were there, and they continually worked to improve.
Favre applied this to his career, and it worked out well for him and the team. He was always there, always learning, and working to get better.
How does this relate to marketing and working to improve your advertising results?
When you commit to trying a certain type of advertising medium, be it radio, TV, newspapers, magazines, or online media like e-mail marketing, Facebook, or Google Ad Words, are you in it for the long haul?
Some media are effective quicker than others: Some may take a month or two to start developing a relationship and others may take six months to develop a relationship with the people you’re targeting.
However, it’s all too easy to try different media for a month or two, see subpar results, and conclude that the media won’t work for you. But really, after that short a time, it’s too early to tell.
Are you trying new approaches? Have you changed your headline, your offer, your look? Are you offering different terms? All of these approaches can affect your advertising results.
On each medium that you try there are certain strategies that work better than others. You need to find out what they are and, more importantly, what they are for your audience.
You also have to demonstrate to your audience that you’re in it for the long haul. One of the ways you do this is by being consistent in your approach to marketing.
As you develop successful campaigns on one medium, make sure to take the campaign to a new medium. It is one of the most profitable and best uses of money that you can implement.
A successful Facebook ad and offer may also be successful in a magazine or newspaper. A great TV ad may work on Facebook. Taking a successful ad and moving it to another medium exposes it to different people.
Improving your advertising results boils down to selecting media that you think your audience uses and then testing different messages and offers until you find one that works. If you’re committed to being successful, this will happen sooner than later.
If you’re using Facebook and you want to improve your results, I have some 1-2-1 Facebook Strategy sessions available. To find out more, click here.
When you’re committed to making a medium work, and when it does eventually work, you’ll have an asset that will keep bringing in money month after month, and you’ll be able to go to the next medium and grow your business even more.
Have a great day!