We have been talking about collecting leads and moving them through your sales funnels—taking people as prospects and turning them into engaged customers.
Wrapped around all of this are the relationships you build with everyone who comes in contact with your business.
The value of your business is related to the quality of the relationships you have with these people.
When people know, like, and trust you, the job of selling is easy. They will buy from you when they have a need or desire for your product or service. The higher the level of trust between you and the customer, the easier and faster this happens.
People develop trust in many different ways and at different speeds. If you are doing good work, selling a good product, and always doing what you say you will, you will develop that trust with your customers in no time.
Trust building has been going on for a long time. Think of your favorite stores. They could be clothing stores, grocery stores, restaurants, car dealerships, sporting goods stores, jewelry stores, or others.
Now think of your favorite salespeople at these stores. What did they do to become your favorites? How do you feel when you think of them? When they recommend products, do you at least consider the recommendations seriously? What did they do to develop their relationships with you?
Are you doing the same for your customers?
Your marketing task is to move people down the funnel and develop relationships along the way.
Every interaction you have with people is either creating trust or destroying it. There is very little that is neutral when it comes to developing trust with your customers.
It takes many more positive interactions to build up trust then it does to tear it down.
What are your marketing efforts getting you?
Have a great week.