We’ve been talking about what it takes to successfully market your off-line business online. Here is an overview of all the steps. The first step requires you to do something hard: change yourself. Most of us would like to get different results from the same effort we’ve been putting in. That would let us do… Read more »
Do you know what you can do with online marketing? Two weeks ago, I started talking about what it takes to be successful in marketing your off-line business online. You can read it here. Do you know what’s possible? Online marketing brings endless possibilities to your business. You can be developing and strengthening your relationships… Read more »
Last week, I listed what it takes for an off-line business to market itself online successfully. If you didn’t get a chance to read it, you can here. There’s profit to be made for the business people who are willing to move outside of what they’ve done before and look into using new tools and… Read more »
I’ve lived in both worlds. I have owned—and still own—some brick-and-mortar physical location businesses, and I currently spend most of my time in the online marketing world. The owner of a physical location spends much of his or her time maintaining, stocking, and cleaning the facility; coaching the staff; and serving customers. This needs to… Read more »
As I work with business owners and manage their Facebook presence, I find that they often look at Facebook as a separate marketing channel and want to use it separately from their other marketing efforts. The temptation is to promote a separate product or service on each channel. I don’t recommend this. The biggest bang… Read more »