Welcome to the Go Social Podcast featuring Marketing Expert, Josh Hightower! Many people use a Tripwire to Offset Your Ad Cost – what is that and how does it work? When and Why should you use this… or should you? Another name for this is a Self Liquidating Offer. The name doesn’t matter but the… Read more »
Welcome to the Go Social Podcast featuring Marketing Expert, Josh Hightower! Too many times business owners put themselves on the pathway to going broke quickly when they spend money on marketing with no plan to convert leads into clients sooner rather than later. Designing a plan to convert a lead into a customer is the… Read more »
Welcome to the Go Social Podcast featuring Marketing Expert, Josh Hightower! Staying in touch with your audience is very important. But how often should you email them? Is daily too often? How about once per month? Is there a formula? Listen to Josh as he shares best practices for email marketing and the frequency that… Read more »
Welcome to the Go Social Podcast featuring Marketing Expert, Josh Hightower! As creepy as this may sound, it’s actually a very sophisticated way to keep your audience engaged with your offering. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with… Read more »
Welcome to the Go Social Podcast featuring Marketing Expert, Josh Hightower! What happens after somebody ops into one of your offers online? The typical next step is what Josh calls the nurture dump. This is not always the next best step. Listen to this episode as Josh explains the right next step, as well as… Read more »