Marketing and advertising has always been tricky because you have to determine how much to invest in order to get a satisfactory response from your customers. And as much as we love TV, radio and newspapers, they are rapidly falling flat when it comes to cost-effective advertising. In fact these same media outlets have turned to… Read more »
Everyone has heard that positive word of mouth is the best marketing for a business and while other marketing methods are proving less effective, this one still rings true. The reason I think social media works so well is because it embraces this ideal, it’s basically word of mouth on steroids. You can put thousands… Read more »
As much as people say that social media is ruining personal relationships, for businesses, platforms like Facebook not only makes customer-to-business relationships stronger, it creates a loyalty and develops a give and take that is necessary for success. Having an online relationship with a customer is beneficial for many reasons, and I might add that… Read more »
Using social media as part of your marketing strategy can be a daunting task, especially if you are used to the way traditional marketing techniques work. Whether you think social media for business is a passing fad or a world of possibility you’re scared to try, so here’s a list of the five undeniably beneficial… Read more »