When people are on social media sites, they aren’t there to buy your product or service. They are there to catch up what is happening in their friends and families’ lives, as well as to relax and have fun. If you provide some humor for them or solutions to their problems, they are more likely… Read more »
“You can have everything in life you want if you will just help other people get what they want.” – Zig Ziglar While you are developing content that people want, you need to keep in mind that everything you create for people needs to be valuable to them. When you’re building your business—and we’re all… Read more »
This is a critical step that’s overlooked many times by businesses used to traditional advertising. Social media is not like running an ad in a newspaper or a radio or TV spot. It’s more like writing an article for the paper or having a TV or radio show. This type of advertising is powerful. Consumers… Read more »
This is the third step in the eight steps you need to be effective using social media marketing to reach your ideal prospects. The examples I use in this article are from Facebook, but many can be transferred to other platforms. The challenge with this huge audience is that you can’t afford to market to… Read more »
As you develop your presence on social media, you have to know your ideal prospects—who you would like to attract. If you aren’t aware of this, you will put out many pieces of content that may or may not attract the customers you want. I am using Facebook for this article, but again, these strategies… Read more »