Two weeks ago, I started talking about what you should expect from your marketing efforts. And last week, I talked about generating leads, which involves finding your potential customers and the various ways that businesses do this, both off-line and online. This week, I want to talk about what you will do with the contact… Read more »

Last week, I talked about three things you should expect from your marketing. They are: Generate leads; bring a steady stream of prospects to your business. Move these people closer to buying from you by moving them through your marketing funnel. Nurture relationships with your prospects until they are ready to buy from you. Once… Read more »

I often hear the word “marketing” used to describe what a business is doing, but I don’t know if everyone is clear on what marketing is and what you accomplish when you market well. Last week, I explained that marketing includes all the activities you do before a prospect interacts with your business, as well… Read more »

  When I talk with business owners, the terms “marketing” and “sales” often come up. Many business owners use them interchangeably, but doing so is not quite accurate. The activities involved in marketing and sales are different, even though they work toward the same goals.   Marketing consists of all the activities you do before… Read more »