Many people start their presentations and sales processes by offering the lowest priced items first. Try the following technique instead; it’s the butcher rule. Some of you may not know that I was a meat cutter for many years. When a customer asked me what to have for supper, it started a process. I asked… Read more »
The Single Most Valuable Action You Can Take to Grow Your Business!
You host an event, sponsor an event, or run a sale. You bring a mass of people to your business and all is well. Then the event is over. What do you have left? Can you reach out to the people who attended? Do you know who bought? Can you reach out to these specific… Read more »
The Value of a Facebook Fan
Since Facebook was first used for business purposes, the value of a Facebook fan has been debated. There is no simple answer because the value depends on many variables, including: How did you attract your Facebook fans? What are you selling? How consistently do you post and… Read more »
Make Facebook Work for Your Business
Imagine having a group of people connected to you, who want to hear from you and to whom you can reach out at any time. Imagine what your business will be like when you can start a new service or introduce a new product and know you’re going to sell a guaranteed minimum. Imagine how… Read more »
What Difference Does “Why” Make?
Why is the “Why” so important? Last week I talked about getting what you want—both how to discover it and how to actually get it. If you didn’t get a chance to read that article, you can here. Now that you know what you want, the next thing that will move you quickly toward your… Read more »