Over the past several weeks, I have written about what it takes to successfully market your off-line business online. This article gives you an overview of what you need to do. If you’ve read my previous articles you have what you need to get started. So—back to my first question—what’s stopping you from marketing your… Read more »
Get Your Staff Behind Your Efforts – Step 7
We’re nearing the end of our series. You can read the overview of what it takes to be successful marketing your off-line business online here. The first step to being successful with online marketing is being committed to make it happen. There will be trials—and some of the things you try aren’t going to work… Read more »
Test and Implement – Step 6
You’ve worked your way through all the steps to create an on-line marketing plan. You’re committed, you’ve studied what’s possible, found a mentor, have a budget, and have moved outside your comfort zone to create material to use in your marketing. You can read the overview here. What’s the next step? It’s implementing all that… Read more »
Leave Your Comfort Zone – Step 5
We’ve been talking about what it takes to successfully market your off-line business online. Here is an overview of all the steps. The first step requires you to do something hard: change yourself. Most of us would like to get different results from the same effort we’ve been putting in. That would let us do… Read more »
You Need a Budget—Step 4
As we work through what it takes to be successful with online marketing, we are half way through what it takes. You can read the complete list here. Budget: I know what you’re thinking. Isn’t online marketing supposed to be free? No, it’s not. It is low cost, but it’s not free. You know the… Read more »