The first step in getting what you want is knowing what you want. Have you taken time to think about what you really want and why? (I will talk about the importance of the “why” next week.) This may sound obvious, but in the past I have found myself wanting things simply because others wanted… Read more »
Keep Yourself From Being Overwhelmed
You know the feeling. You have twelve hours’ worth of work to do and only four hours left in the day. Your mind is racing. What should you do first? How do I decide? Why am I so overwhelmed? What about . . . . You get the idea. I just got back from a… Read more »
Marketing Is a Marathon, Not a Sprint, If You Want a Real Business
It’s relatively easy to find one hot product at a good price, put it on the market, and sell it. What’s harder is developing a relationship with your customers so they will buy from you again and again. Repeat customers make a business. Even an undertaker gets repeat business from the families he serves. As… Read more »
The Value of Your Facebook Audiences
When you are marketing on Facebook, there are several different audiences you have access to as a marketer. The main Facebook audiences include the people who have liked you on Facebook their friends a custom audience you create, usually from your e-mail list the people who have visited your website audiences who are similar to… Read more »
Just Do It!
We all know the company that made this slogan famous. The phrase was meant for sports, but it has meaning far beyond sports. How does this apply to marketing? When you are looking to grow your business, you will find many different ways to do it; many different people will be willing to teach you… Read more »