Last week I asked if you could tell me how much business you were getting from your marketing efforts. This week I want to expand on some ways you can refine your strategy for results tracking. You can’t improve the results you are getting from your marketing unless you know what those results are. You… Read more »
How Much Business Are You Getting From Your Current Marketing Efforts?
Many business owners and managers can’t answer this for one of two reasons. Either they never realized it was possible or they felt it wasn’t worth the effort to develop tracking systems when they designed their marketing strategy. It doesn’t matter if you are marketing online, offline, or both. It’s possible to track the results…. Read more »
How Do You Currently Market Your Business?
This is a question I ask all my new clients. Many times, especially if I am working with a business that has been around for some time, they have a hard time answering. They have put some of the systems on autopilot and just let them go. Other clients list several media they use to… Read more »
How Much Can You Afford to Spend on Acquiring a New Customer?
The past couple of weeks we talked about the value of a new customer and the lifetime value of a customer. I know you have these numbers in front of you now. I briefly touched on this concept a couple of weeks ago talking about the value of a new customer. I want to discuss… Read more »
What Is the Lifetime Value of Your Customers?
Now that we know what the value of a customer is, what is their lifetime value? Are the customers who purchased the discounted item you had listed worth anything more? What can you do to increase their value? At times we see people who make small purchases or a series of purchases as not being… Read more »