Category: advertising

Are You Focusing Too Much Energy on the Wrong People?



You’ve talked to someone who is interested in what you do and they seem enthused about buying from you and then, nothing happens. At least not for longer than you expect. What do you do? Is it your message, the timing, how you communicated, your offer…? It could be one of those things or many… Read more »

Do You Care What “They” Say?



I was having a conversation with my youngest daughter Danie who is a first-year manager at a store in Bar Harbor, Maine. She was expressing some of the frustrations of a first-time manager to me and asking for advice. Since I work with new managers regularly, I’m familiar with the challenges they face and how… Read more »

What Is REALLY Affecting Your Results?



Recently I did something I’ve never done before; I ran a marathon. For those of you who don’t know, that is a 26.2-mile run. That’s a long way to run, for sure, but with proper training and preparation, it’s something that can be done – even if you’re over 50. While training for and running… Read more »

Creating Content: Where Do You Get Your Ideas From?



At my weekly Mastermind Meeting, one of the members asked the others where we get our ideas for creating content. This was said with a tone of frustration and asked of us because we have been consistently producing content for years. (For the record, this is week 280 for me on this blog along with… Read more »

3 Action Steps To Grow Your Business Online



We’ve been talking about setting up a system to make sure that you are found online. When you follow the steps I’ve laid out you’re going to have a solid online presence. You will be in better shape than most of your competitors. But what if you want to be in the top 1%? What… Read more »