Category: Marketing

How the Right Test Generated over $17K in Sales



The other day at one of my clients and I were reminded why you never take anything for granted in marketing. While we provide Done For You services and Coaching services, for some of my clients I provide consulting services. They have their own internal marketing team, but they want an outsider who knows their… Read more »

Business Lessons Learned on an Airplane



I spend a fair amount of time on airplanes in my role with Go Social Experts. This year, I’ve started using Southwest as my preferred provider for flights, if they have a direct flight to where I’m going. It’s an interesting experience using Southwest. The first few times can be intimidating until you learn the… Read more »

And The Best Facebook Strategy Is…



If you’ve been following me for any length of time, you’ve heard me talk about different Facebook strategies that work. And if you’ve been following others you’ll have seen many other options and ideas. What do all of these have in common? They all work for someone. But they don’t all work for everyone. The… Read more »

Welcome . . . Or not



I’ve been traveling by car recently, and that gives you a chance to see and experience the country from a different viewpoint than flying does. On our way into Maine, we stopped at the welcome center. You know where every state wants to appear friendly and fun and a great place to visit and stay… Read more »