You’ve worked your way through all the steps to create an on-line marketing plan. You’re committed, you’ve studied what’s possible, found a mentor, have a budget, and have moved outside your comfort zone to create material to use in your marketing. You can read the overview here. What’s the next step? It’s implementing all that… Read more »
We’ve been talking about what it takes to successfully market your off-line business online. Here is an overview of all the steps. The first step requires you to do something hard: change yourself. Most of us would like to get different results from the same effort we’ve been putting in. That would let us do… Read more »
As we continue our conversation about what it takes to be successful in marketing your off-line business online, we move to step 3. The overview of what we’re talking about is available here. Last week, we talked about the fact that as a business owner or manager, you need to know what’s possible. If you… Read more »
Do you know what you can do with online marketing? Two weeks ago, I started talking about what it takes to be successful in marketing your off-line business online. You can read it here. Do you know what’s possible? Online marketing brings endless possibilities to your business. You can be developing and strengthening your relationships… Read more »
I’ve lived in both worlds. I have owned—and still own—some brick-and-mortar physical location businesses, and I currently spend most of my time in the online marketing world. The owner of a physical location spends much of his or her time maintaining, stocking, and cleaning the facility; coaching the staff; and serving customers. This needs to… Read more »