As you develop your presence on social media, you have to know your ideal prospects—who you would like to attract. If you aren’t aware of this, you will put out many pieces of content that may or may not attract the customers you want. I am using Facebook for this article, but again, these strategies… Read more »
Category: Social Media
Step 1: Decide Which Platform to Use
The first step to success with social media marketing is deciding which platform to use. There are many to choose from. At last count, there were well over 200 sites. For most businesses in the United States, the most popular were Facebook, LinkedIn, Twitter, Pinterest, YouTube, Google+, and blogs. Everyone needs to pick ONE site… Read more »
Eight Things You Need to Do So That You Are Successful Growing Your Business with Social Media
There is a lot of talk in the business world about using social media to promote and grow a business. To do so successfully takes certain skills and strategies. There are many different platforms from which to choose, including Facebook, Pinterest, Twitter, LinkedIn, and YouTube. Each of the strategies I am about to discuss work… Read more »
Where are you allocating your marketing dollars?
Have you evaluated how you are spending your marketing dollars in the last few months? The effectiveness of traditional marketing has been waning over the last few years, and many businesses haven’t changed how they market. Media hasn’t changed—people have. Your customers have more options than ever when they choose where to spend their time… Read more »
What Are You Afraid Of? The 5 Fears That Could Keep You From Achieving Your Social Media Goals
The number one fear people have above all else is public speaking. The idea of getting in front of a large audience with nothing but your words and personality to rely on is more than most people can handle. Even the thought of putting themselves out there to be judged is enough to send the… Read more »