Since Facebook was first used for business purposes, the value of a Facebook fan has been debated. There is no simple answer because the value depends on many variables, including: How did you attract your Facebook fans? What are you selling? How consistently do you post and… Read more »
Category: Social Media
The Value of Your Facebook Audiences
When you are marketing on Facebook, there are several different audiences you have access to as a marketer. The main Facebook audiences include the people who have liked you on Facebook their friends a custom audience you create, usually from your e-mail list the people who have visited your website audiences who are similar to… Read more »
Just Do It!
We all know the company that made this slogan famous. The phrase was meant for sports, but it has meaning far beyond sports. How does this apply to marketing? When you are looking to grow your business, you will find many different ways to do it; many different people will be willing to teach you… Read more »
Paid Social Media
Last week I talked about organic social media and why you should use it. This week I want to add paid social media to the conversation. While organic social media is the base of your presence on different platforms, it takes time. To build a sizeable audience on Facebook, or any other platform, will take… Read more »
Know What You Want People to do Next
This step in your use of social media is what will start converting your fans and followers into paying customers. It’s great to be building an audience on social media. When you do it well, these people are willing to interact with you and possibly buy from you. The challenge many business owners and marketers… Read more »