USP is a concept first proposed by Rosser Reeves in the early 1940s. It is an old idea-and powerful. The stronger your USP, the faster your business will grow. USP stands for unique selling proposition. In everyday language it answers these questions for your customers: · Why should I buy this or, work with you?… Read more »
Tag: business
Where are you allocating your marketing dollars?
Have you evaluated how you are spending your marketing dollars in the last few months? The effectiveness of traditional marketing has been waning over the last few years, and many businesses haven’t changed how they market. Media hasn’t changed—people have. Your customers have more options than ever when they choose where to spend their time… Read more »
Change Your Questions Change Your Business
The mind thinks in questions. All questions have more than one answer. The challenge is finding the answer that gets the best results for you. With the right question, I can get you to consider an issue in a different light. As you see things differently, you come up with different answers. When you are… Read more »
5 reasons to use Social Media in your marketing
Using social media as part of your marketing strategy can be a daunting task, especially if you are used to the way traditional marketing techniques work. Whether you think social media for business is a passing fad or a world of possibility you’re scared to try, so here’s a list of the five undeniably beneficial… Read more »