When you’re marketing, remember the rule set by the great marketer Dan Kennedy: Every article of marketing that goes out must feature an offer. It doesn’t matter if you’re sending out a postcard, a letter, an ad in a newspaper or magazine, a Google or Facebook ad, or an e-mail. It must include an offer…. Read more »
Tag: business
How Quickly Can You Handle More Business?
This is my favorite question. Most people have never thought about it, but after considering this question, most see opportunities to develop their business that they had never considered before. What business you’re in will determine how much of an issue this question is for you. If you’re a retail or product-based business, it can… Read more »
Measure the Results You Get with Your Marketing
Last week I asked if you could tell me how much business you were getting from your marketing efforts. This week I want to expand on some ways you can refine your strategy for results tracking. You can’t improve the results you are getting from your marketing unless you know what those results are. You… Read more »
How Much Business Are You Getting From Your Current Marketing Efforts?
Many business owners and managers can’t answer this for one of two reasons. Either they never realized it was possible or they felt it wasn’t worth the effort to develop tracking systems when they designed their marketing strategy. It doesn’t matter if you are marketing online, offline, or both. It’s possible to track the results…. Read more »
How Do You Currently Market Your Business?
This is a question I ask all my new clients. Many times, especially if I am working with a business that has been around for some time, they have a hard time answering. They have put some of the systems on autopilot and just let them go. Other clients list several media they use to… Read more »