Yes, you can build an invisible list easily and ethically. The tool you use to do this is Facebook’s website custom audience. Facebook allows you to place a tracking pixel on your website, and it then marks a person who goes to your website. When this person returns to Facebook, he or she is added… Read more »
Using Facebook custom audiences, you can promote and sell products affordably without investing the time and money required to build a traditional Facebook community. This is a fast way to market on Facebook. You can create this custom audience when you upload your e-mail list to Facebook and Facebook matches up as many e-mails as… Read more »
Over the past several weeks, I have written about what it takes to successfully market your off-line business online. This article gives you an overview of what you need to do. If you’ve read my previous articles you have what you need to get started. So—back to my first question—what’s stopping you from marketing your… Read more »
We’re nearing the end of our series. You can read the overview of what it takes to be successful marketing your off-line business online here. The first step to being successful with online marketing is being committed to make it happen. There will be trials—and some of the things you try aren’t going to work… Read more »
You’ve worked your way through all the steps to create an on-line marketing plan. You’re committed, you’ve studied what’s possible, found a mentor, have a budget, and have moved outside your comfort zone to create material to use in your marketing. You can read the overview here. What’s the next step? It’s implementing all that… Read more »