When you are marketing on Facebook, there are several different audiences you have access to as a marketer. The main Facebook audiences include the people who have liked you on Facebook their friends a custom audience you create, usually from your e-mail list the people who have visited your website audiences who are similar to… Read more »
Tag: marketing
Just Do It!
We all know the company that made this slogan famous. The phrase was meant for sports, but it has meaning far beyond sports. How does this apply to marketing? When you are looking to grow your business, you will find many different ways to do it; many different people will be willing to teach you… Read more »
The Top 5 Reasons Business Owners Don’t Use Social Media
When I talk with business owners about using social media to market their businesses I get several reasons why they’re not, or why they won’t, use social media for marketing. Many times they can tell me the reasons, other times they hint at what the obstacle is. First, they don’t know anybody else who is… Read more »
The Dark Side of Marketing
I was thinking about this the other day when I was by the lake. I have learned many ways to reach people and convince them to do something—be it buy a product, leave an e-mail, or register for a webinar or an event. All marketers and salespeople have this skill to some degree. Actually, all… Read more »
Paid Social Media
Last week I talked about organic social media and why you should use it. This week I want to add paid social media to the conversation. While organic social media is the base of your presence on different platforms, it takes time. To build a sizeable audience on Facebook, or any other platform, will take… Read more »