As I look at where marketing your business has come from and where it appears to be heading, some trends have become apparent to me. First: The days of doing random acts of marketing and then seeing your business grow are disappearing. Being able to run a Facebook ad today, next week an ad in… Read more »
If you’re interested in using Facebook to market your business in 2018, you’re going to need this information. I spend many hours each week working on Facebook, I talk to many others who work on Facebook, and I read updates from Facebook and other sources to stay in the loop with what’s happening. This article… Read more »
Let me guess . . . You have a plan for next year, at least in your head . . . But have you stopped to look at what happened over this past year? I know you can’t drive a car looking backward, and most of the time I agree, however, every now and then… Read more »
I know, I know, I’m supposed to talk about using Facebook for marketing. But . . . The other day I was on the phone with a new client and he asked about using Facebook for recruiting staff. He was already short a staff person, another one quit, and now he is low on staff… Read more »
There is a lot of misinformation when you ask people about using Facebook ads for their businesses. I routinely get asked questions from smart business people about Facebook. Some of the questions are based on misinformation and others that seem silly are not. I created a list of frequently asked questions/statements below and my short… Read more »