Have you thought about the fact that no one is really interested in your products or services unless they have a desire for them? Let’s face it no one would be “just looking” at anything if they weren’t dissatisfied with what they currently have. The job of your marketing is to attract the people who… Read more »
Have you ever thought about what the difference is between marketing and sales? Many times they are mentioned in the same sentence. Other times the people in each division spend their time talking trash about each other. A few weeks ago in a mastermind meeting, one of the members stated very clearly what each is… Read more »
In the first article of this series, I gave you an overview of several different types of messages that you could use to reach different people in the same audience. Click here if you missed it. Not everyone is motivated by the same message. The four message types we’re suggesting you test are: Pain-Benefit Feeling… Read more »
I’m writing this on my laptop from the Café Court of our local mall in Eau Claire, WI. My wife and daughter are roaming the mall looking for great deals, but when they get back we will be off to lunch. As I sit here it brings back memories. I owned a restaurant (Steak Escape… Read more »
If you want to get new customers, grow your business, and rid yourself of your money challenges once and for all then this may be the most important article you read all year. Many times, business owners and managers look at online marketing as fast, cheap, and easy. These promises are very seductive. But …. Read more »