I’ve seen it far too often, a business owner and I will be talking and he or she will expect instant, predictable results from their marketing. They desire a guarantee that if we do A, doing more of A will make ‘it’ better. They want to know – will our ROI stay the same as… Read more »
My last article discussed looking back on your business over the past five years and asking yourself what you see. Did you see a string of separate promotions put together one after another, or did you see a plan that you developed and built upon year after year to grow a business? Click Here if… Read more »
Imagine for a minute that it’s five years from now and you have a successful business. What does it look like? How did you get here? Has your business been a string of one-hit promotions that you put together one after another, or has it been a process of building up a successful system that… Read more »
If you want to attract and connect with different people without spending large amounts of money, then this will be the most important article you read all year. It’s possible to throw money at a marketing problem and increase your response. However, the question is, are you profiting from the response, or do the increased… Read more »
Can I be painfully honest with you for a moment? Not all of your Facebook ads are going to work. In fact, 7 out of 10 probably won’t work, at least not the first time you run them. Why do I say that? I’m looking at our results—especially when we start working with a new… Read more »