I got a text from my wife the other day that she had built her perfect car and she was talking to a salesman the next day. Since we’re shopping for a new car, that wasn’t a surprise. I asked her what she built; it was a brand and model we had never considered. This… Read more »
This is something I’ve been working on in my business and thought it might help my readers as well. If you’ve thought about entering a new market with your products or services, how do you do it efficiently? The challenge is this: In the market where you’re currently doing business, you’re known at least to a degree…. Read more »
These are standard business terms, but do we really know what each of them does? Often you hear these terms used together, and many times you hear them used interchangeably. In some businesses, these are three separate departments, and they rarely work together. And then the owner can’t figure out why they can’t reach their… Read more »
In the past week, I’ve gotten an email, talked with another member of a mastermind group and had a coaching phone call with a person looking for help with Facebook ads. The questions weren’t worded exactly the same, but the results they all wanted were the same. Each one wanted customers now and they wanted someone… Read more »
If you spend any amount of time in online advertising you know this is a hot topic. Apple has decided to give consumers the choice to opt-out of online tracking so the various platforms that sell advertising don’t have a way to collect data about what each person is interested in. This means using online… Read more »