Have you thought about the fact that no one is really interested in your products or services unless they have a desire for them? Let’s face it no one would be “just looking” at anything if they weren’t dissatisfied with what they currently have. The job of your marketing is to attract the people who… Read more »
Have you ever thought about what the difference is between marketing and sales? Many times they are mentioned in the same sentence. Other times the people in each division spend their time talking trash about each other. A few weeks ago in a mastermind meeting, one of the members stated very clearly what each is… Read more »
Chances are you’ve heard about Facebook marketing and then thought “my customers are businesses”, and decided that you didn’t want to give Facebook a try. This is what we at Go Social Experts do with Facebook to market our business, and yes, our customers are all business owners. Since we are a Facebook marketing company… Read more »
If you’ve ever thought about creating an online event, or if you’ve tried them, and only a few people showed up this may be the most important article you read all year. Recently one of our clients, Dr. Kyrin Dunston wanted to promote a webinar. There are other names for webinars such as online classes,… Read more »
What makes an entrepreneur successful? Hard work? Tenacity? Creativity? A sweet logo? Strong coffee? Unfortunately, there is no exact formula to entrepreneurial success (but all of the above sure do help). I recently connected with Erica Delsignore on her Great Minds, Great Marketing podcast to share my story of how I got where I am… Read more »