In an earlier article, I wrote about the fuss that Facebook has been in recently due to perceived mishandling of data. It got so intense that Mark Zuckerberg ended up testifying in front of Congress for two days. This event has led Facebook to make changes; Click Here if you missed that article. Now that… Read more »
As you may be aware, Facebook has been in the news lately. A Lot. Mark Zuckerberg, the Founder, and CEO even spent two days testifying before Congress. What happened and why is it a big deal? First, it’s a big deal because the news media decided to make it one. Someone realized that a company… Read more »
Let me make a prediction – you’ve created Facebook posts or ads that got a great response the first time you used them, then you tried them again and they didn’t do as well or even flopped. What happened? Why didn’t that successful ad work a second time? Here is one possibility. The audience you… Read more »
Have you thought about the fact that no one is really interested in your products or services unless they have a desire for them? Let’s face it no one would be “just looking” at anything if they weren’t dissatisfied with what they currently have. The job of your marketing is to attract the people who… Read more »
We’ve been talking about the different messages you can use to get people to respond to your ad. I created an overview of the four ways here, and I’m going into more detail about each of them in separate articles. As you know, moving people from one state to another is what selling is all… Read more »