In part 1, I gave you an overview of how you can structure ads so you can get better results from an audience. Click Here to read that if you missed it. In part 2, I went into depth about using the Pain-Benefit structure for ads. Click Here to read that article if you missed… Read more »
In my last article, I gave you a quick overview of how you can get more people to respond by changing your messaging and reaching out to the same audience, Click Here to read it if you missed it. I wanted to go into more detail and give you some examples, so here it is…. Read more »
Has this happened to you? You’ve created a great ad and only a fraction of the people you hoped to respond actually did. Or, you get a good response, run another version of your ad, and you get even more people responding after you thought the audience was already burnt out? What happened? By the… Read more »
As I look at where marketing your business has come from and where it appears to be heading, some trends have become apparent to me. First: The days of doing random acts of marketing and then seeing your business grow are disappearing. Being able to run a Facebook ad today, next week an ad in… Read more »
If you’re interested in using Facebook to market your business in 2018, you’re going to need this information. I spend many hours each week working on Facebook, I talk to many others who work on Facebook, and I read updates from Facebook and other sources to stay in the loop with what’s happening. This article… Read more »