This is something I’ve been working on in my business and thought it might help my readers as well. If you’ve thought about entering a new market with your products or services, how do you do it efficiently? The challenge is this: In the market where you’re currently doing business, you’re known at least to a degree…. Read more »
These are standard business terms, but do we really know what each of them does? Often you hear these terms used together, and many times you hear them used interchangeably. In some businesses, these are three separate departments, and they rarely work together. And then the owner can’t figure out why they can’t reach their… Read more »
I was eating breakfast with a client recently, and he asked me what our most successful clients did differently than the ones that struggled. I had to think a few minutes, was it they know their audience better, do they have a better offer, do they have better videos or copy for their ads, do… Read more »
Free Advertising Opportunity! That sounds great, how do I get FREE advertising? All you have to do is sell enough of your product or services in less than 30 days to people who saw your ads, and your advertising is free! Sounds good you are thinking, but how do I do that? After all different… Read more »
I flew for the first time since March of 2020 recently. It was great to be back in that environment. Once I got through security, I had an hour before my flight left so I stopped in the Delta Flight Club. These are amazing places. You get complimentary food and beverages along with a nice… Read more »