My last article discussed looking back on your business over the past five years and asking yourself what you see. Did you see a string of separate promotions put together one after another, or did you see a plan that you developed and built upon year after year to grow a business? Click Here if… Read more »
Imagine for a minute that it’s five years from now and you have a successful business. What does it look like? How did you get here? Has your business been a string of one-hit promotions that you put together one after another, or has it been a process of building up a successful system that… Read more »
If you want to attract and connect with different people without spending large amounts of money, then this will be the most important article you read all year. It’s possible to throw money at a marketing problem and increase your response. However, the question is, are you profiting from the response, or do the increased… Read more »
Can I be painfully honest with you for a moment? Not all of your Facebook ads are going to work. In fact, 7 out of 10 probably won’t work, at least not the first time you run them. Why do I say that? I’m looking at our results—especially when we start working with a new… Read more »
This question may seem silly, but believe it or not, there are businesspeople who are uncomfortable with the idea of selling. They know that they need to sell in order to stay in business, but they would rather sales happened on their own without thought or effort. This objection to selling takes different forms. It… Read more »