I’m sure you’ve heard of “Dress for Success”, today we’re going to talk about “Invest for Success”. What I mean by this is that, many times when advertising on Facebook you can get multiples of your ad spend back. Spend $100 get $200, $300, $400 or even $1,000 back. That sounds great; especially when I… Read more »
You plan and work, and work and plan, and still…Not the results that you expect. Your ad is failing or maybe doing it’s OK, but it’s not what you expected. Or, maybe your first look at your ad’s data is not revealing the whole story. Let me tell you what we learned when one of my account managers and I analyzed one of our clients Facebook… Read more »
That’s the message I received from one of my clients, Bob and Deb Grinde from Grinde’s Garden Center. You see they had started to work on Facebook and wanted to do everything themselves. But their efforts were scattered and they hadn’t seen any results. They were getting close to their busy season (they do 90%… Read more »
We know it’s true that Organic reach on Facebook is declining and some say it’s dead, but is it? As more businesses and consumers use Facebook the newsfeed is filling up with the massive amounts of posts. In years past marketers could count on getting a substantial amount of reach from any given post. It… Read more »
Let’s face it, getting started with any new skill is tough. And when you’re not sure of what you’re supposed to do to get results it’s even harder. Many people ask me about their Facebook pages when we talk. They wonder if what’s happening with theirs is normal or if it’s worth the time. They’re… Read more »