In an earlier article, I wrote about the fuss that Facebook has been in recently due to perceived mishandling of data. It got so intense that Mark Zuckerberg ended up testifying in front of Congress for two days. This event has led Facebook to make changes; Click Here if you missed that article. Now that… Read more »
Let me tell you why you should use Facebook. After all, there are other ways you can reach people: Email (How are your open rates?) Direct Mail (Yes, real mail to physical addresses) Newspapers (Who is reading them?) Radio (Have you gotten a bid on a radio campaign lately?) Your website (How many people are… Read more »
Have you thought about the fact that no one is really interested in your products or services unless they have a desire for them? Let’s face it no one would be “just looking” at anything if they weren’t dissatisfied with what they currently have. The job of your marketing is to attract the people who… Read more »
Have you ever thought about what the difference is between marketing and sales? Many times they are mentioned in the same sentence. Other times the people in each division spend their time talking trash about each other. A few weeks ago in a mastermind meeting, one of the members stated very clearly what each is… Read more »
In the first article of this series, I gave you an overview of several different types of messages that you could use to reach different people in the same audience. Click here if you missed it. Not everyone is motivated by the same message. The four message types we’re suggesting you test are: Pain-Benefit Feeling… Read more »