Let me tell you why you should use Facebook. After all, there are other ways you can reach people: Email (How are your open rates?) Direct Mail (Yes, real mail to physical addresses) Newspapers (Who is reading them?) Radio (Have you gotten a bid on a radio campaign lately?) Your website (How many people are… Read more »
Have you thought about the fact that no one is really interested in your products or services unless they have a desire for them? Let’s face it no one would be “just looking” at anything if they weren’t dissatisfied with what they currently have. The job of your marketing is to attract the people who… Read more »
Have you ever thought about what the difference is between marketing and sales? Many times they are mentioned in the same sentence. Other times the people in each division spend their time talking trash about each other. A few weeks ago in a mastermind meeting, one of the members stated very clearly what each is… Read more »
We’ve been talking about the different messages you can use to get people to respond to your ad. I created an overview of the four ways here, and I’m going into more detail about each of them in separate articles. As you know, moving people from one state to another is what selling is all… Read more »
I’m writing this on my laptop from the Café Court of our local mall in Eau Claire, WI. My wife and daughter are roaming the mall looking for great deals, but when they get back we will be off to lunch. As I sit here it brings back memories. I owned a restaurant (Steak Escape… Read more »