Let me tell you why you should use Facebook. After all, there are other ways you can reach people: Email (How are your open rates?) Direct Mail (Yes, real mail to physical addresses) Newspapers (Who is reading them?) Radio (Have you gotten a bid on a radio campaign lately?) Your website (How many people are… Read more »
In the first article of this series, I gave you an overview of several different types of messages that you could use to reach different people in the same audience. Click here if you missed it. Not everyone is motivated by the same message. The four message types we’re suggesting you test are: Pain-Benefit Feeling… Read more »
I don’t know about you, but every year it feels like I’m running faster and faster trying to keep up. I’m not sure if it’s because I’m in an industry that changes rapidly (i.e. Facebook marketing), or if society is really moving faster. Either way, everything is changing faster than it ever has. When I… Read more »
Now I know what you’re thinking, Brian you can’t sing and I didn’t know you played any instruments. And you’re correct. Not many people have praised my singing voice, and the only instrument I ever played was violin for a few years, back in middle school. What I’m referring to is my church. We have… Read more »
Let me guess, this is what’s happening. . . You’ve heard about all the success that others are having on Facebook, and you finally gave in to the temptation and started advertising on Facebook. And money didn’t come pouring in. . . In fact, as you put more and more money into Facebook, the only… Read more »