Have you thought about the fact that no one is really interested in your products or services unless they have a desire for them? Let’s face it no one would be “just looking” at anything if they weren’t dissatisfied with what they currently have. The job of your marketing is to attract the people who… Read more »
We’ve been talking about the different messages you can use to get people to respond to your ad. I created an overview of the four ways here, and I’m going into more detail about each of them in separate articles. As you know, moving people from one state to another is what selling is all… Read more »
In part 1, I gave you an overview of how you can structure ads so you can get better results from an audience. Click Here to read that if you missed it. In part 2, I went into depth about using the Pain-Benefit structure for ads. Click Here to read that article if you missed… Read more »
In my last article, I gave you a quick overview of how you can get more people to respond by changing your messaging and reaching out to the same audience, Click Here to read it if you missed it. I wanted to go into more detail and give you some examples, so here it is…. Read more »
Has this happened to you? You’ve created a great ad and only a fraction of the people you hoped to respond actually did. Or, you get a good response, run another version of your ad, and you get even more people responding after you thought the audience was already burnt out? What happened? By the… Read more »