It’s every marketer’s worst nightmare. They have their marketing system set up and a key component isn’t working. Which wouldn’t be as big of a deal, but they don’t find out about it until after they’ve spent most, if not all, their budget. What is this horrific scenario I’m talking about? Well when you’re running… Read more »
What makes an entrepreneur successful? Hard work? Tenacity? Creativity? A sweet logo? Strong coffee? Unfortunately, there is no exact formula to entrepreneurial success (but all of the above sure do help). I recently connected with Erica Delsignore on her Great Minds, Great Marketing podcast to share my story of how I got where I am… Read more »
I’m willing to bet that when you think of using Facebook for marketing you are thinking of it as a strategy. I mean… that’s what all of us marketing experts beat into everyone’s heads, right? You have to be cunning and smart. You have to anticipate your customer’s needs and be two steps ahead of… Read more »
Imagine for a moment that it’s December 31, 2017, and you’re looking back at the past year – was it the best year ever? What do you see? Do you see a year filled with success and triumph or do you see a year filled with struggle, stress, and almosts? While many people want their… Read more »
For many businesses, particularly those in the retail industry, the holiday gift giving season can make or break their yearly bottom line. So as the holiday season draws to a close, we hope that all of you have enjoyed an absolute boom in sales, prosperity, and growth. We hope that all of you regardless of… Read more »