One of the many questions I get when I’m talking to people who are looking to get started with Facebook marketing is: what results can I expect from Facebook? The answer depends on what marketing assets a business already has. What are marketing assets, you ask? They are: Email list of customers Email list of… Read more »
Am I talking about Star Wars or your business? Now, what am I talking about when I say Good VS Evil? This is the fifth segment talking about how your business transforms your customer’s life. If you missed the overview you can read it by clicking here. When you’re communicating at this level you’re talking at… Read more »
We’ve been talking about how to reach your customers at a deeper and deeper level. If you missed these posts you can click here to read more. We’ve talked about what your customers are going to have, how they are going to feel, how their average day is going to change and now we’re going… Read more »
How does your customers’ average day change because they did business with you? In this series of articles, we’ve been talking about what kind of transformation your business gives your customer. Click Here to read the overview. Most businesses stop at talking about what their customers have once they purchase, but there are many more levels you can explore…. Read more »
Have you ever considered how your customers FEEL after they do business with you? In my earlier article I talked about the first step it takes to move someone from “I’ve never heard of you” to “here’s my credit card, please take my money”. I talked about articulating what people HAVE after they do business with… Read more »