I don’t know about you, but dancing didn’t come easily to me. I’m not naturally graceful. In high school I could “dance” and got out on the floor with some girls. Although I could say I was dancing, I wasn’t very polished. After a few years of doing this, I got to be comfortable on… Read more »
Last week I talked about website custom audiences, one of the most powerful Facebook advertising tools. If you want to check it out again click here. This week, I want to talk about conversion pixels, the other tool to measure the success of your Facebook marketing. And it can help you find more people like… Read more »
This week’s article is for the Facebook advertiser who wants to see results. I talk to many beginning Facebook advertisers about this secret weapon, and they like it, but they don’t implement it. Using it adds a level of complexity to your campaign design, but also it increases your effectiveness. This tool is one of… Read more »
There is a tool within your Facebook advertising account that you can use to find out about your Facebook likes, your email list’s interests, as well as your current customer interests or competitor’s client interests. This is valuable market research. You have access to this tool through your Facebook ads manager account. Ads do not… Read more »
Have you ever wanted to reach people where they are, right now, in an area from as small as one mile around your business to as large as an entire country? Facebook recently released an option to target paid ads toward people where they are right now, changing the size of the target area. In… Read more »