When you are marketing on Facebook, there are several different audiences you have access to as a marketer. The main Facebook audiences include the people who have liked you on Facebook their friends a custom audience you create, usually from your e-mail list the people who have visited your website audiences who are similar to… Read more »
Category: Facebook
Paid Social Media
Last week I talked about organic social media and why you should use it. This week I want to add paid social media to the conversation. While organic social media is the base of your presence on different platforms, it takes time. To build a sizeable audience on Facebook, or any other platform, will take… Read more »
Organic Social Media
What is organic social media? When I was in the food business, organic meant that the item was created with no chemicals. It was grown naturally. How does this relate to social media? This terminology relates back to Google searches. Organic search results mean that people found you with a search, and you didn’t pay… Read more »
Have Fun
When people are on social media sites, they aren’t there to buy your product or service. They are there to catch up what is happening in their friends and families’ lives, as well as to relax and have fun. If you provide some humor for them or solutions to their problems, they are more likely… Read more »
Reach Your Ideal Customers Affordably
This is the third step in the eight steps you need to be effective using social media marketing to reach your ideal prospects. The examples I use in this article are from Facebook, but many can be transferred to other platforms. The challenge with this huge audience is that you can’t afford to market to… Read more »